Denim is Back Crewneck

The “Denim Is Back” Crewneck is a bold nod to one of the most unforgettable eras in Kentucky sports history. Featuring a denim-textured Kentucky graphic, this design instantly calls back to a time when swagger, confidence, and dominance defined the program. That iconic denim era is being revived by a coach who once wore it proudly as a player, bringing the culture full circle. This crewneck celebrates tradition meeting momentum, blending nostalgia with renewed belief in the program’s future. Printed on a clean white crewneck, the design pops while remaining timeless and easy to style. It’s perfect for game days, watch parties, or everyday wear for true Kentucky fans. Wearing this crewneck is more than fashion—it’s a statement that the legacy is alive again.